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What is FinOps?

FinOps describes operational cloud cost management. You gain transparency over your cloud costs and reduce them sustainably with various FinOps solutions.Get in touch with us
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Rising cloud costs chart

Rising costs of cloud usage - what to do?

Based on Gartner, global spending on public cloud services will rise from €270 billion in 2020 to €397 billion by 2022.

On the one hand, this massive growth means jubilation among cloud providers, but on the other hand, companies are spending more and more money on cloud services year after year, which sometimes leads to frustration. This frustration is not caused by the additional expenditure per se, but by the lack of transparency of this additional expenditure and inadequate control. 

Cloud usage challenges:

New models

New subscription models for the procurement of software and services are changing traditional software asset management (license management), away from compliance and towards cost-optimized use.

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New cloud solutions, SaaS, PaaS, IaaS and others are coming onto the market almost daily. Often, the purchase of these solutions is completely bypassed by the company's purchasing department, and a so-called shadow IT is established.

Increasing complexity

Increased use of cloud services also raises complexity to a high level. Costs are broken down to the smallest details and time periods – almost impossible for the end user to understand.

High cost

The cost of cloud services is rising steadily and almost uncontrollably.

Lack of transparency

There is a lack of transparency regarding purchased software services, as some departments purchase software directly without involving IT.

Lack of networking

Networking between business and IT is inadequate and coordination between departments is lacking.

What is FinOps?

Light bulb as a sign for FinOps

According to the FinOps Foundation, FinOps is a methodology for operational cloud cost management. It aims to overcome silos in companies to get maximum value from cloud costs incurred. FinOps combines the expertise of finance, tech and business experts. FinOps is now widely established as the operating model for the cloud.

FinOps thus addresses not only the hard facts such as "what does a VM in the cloud costs me and what benefits does it bring", but also soft facts such as corporate culture or employee collaboration.  

FinOps is literally made up of "finance" and "DevOps". It is a term of art that primarily serves to distinguish it from other, but very similar, topics. Other, far more common terms could be "Cloud Cost Management" or "Cloud Cost Optimization".  

Why FinOps?

To understand why the need and demand for FinOps has arisen in the first place, you have to understand the technical developments and innovations related to cloud usage.

As the chart shows, a lot has changed with the movement towards the cloud, probably changes for many business areas are more comprehensive than they have been for decades. Completely new processes, reporting and, above all, a new understanding of the responsible employees for the changing world must be created.  

Whereas in the "old world" the person in charge in the finance departments and/or controlling departments is the "gatekeepers" for expenditures, this responsibility has shifted to the technical departments simply by ordering cloud services at the push of a button. Thus, it is necessary that the employees from the finance departments learn to understand technical contexts and the employees from the IT departments must now also think about costs.

Simon PletschacherManager IT Performance StrategyTIMETOACT

The three phases of FinOps

Grafik für die drei Phasen von FinOps

The stages of the process are run repetitively and a company's goal should be to improve slightly with each run.

The approach is referred to as "crawl, walk, run." This allows companies to start small and grow steadily, eventually reaching maximum maturity.  


Ensures transparency in the company by, among other things, allocating costs in the company to the individual teams / cost centers / business units. In this phase, users learn the commercial impact of their actions.

  • Understand Fully Loaded Costs

    • Map spending data to the business
    • Set tag strategy and compliance
    • Create showback and chargeback reporting
    • Define budgets and forecasts
    • Dynamically calculate custom rates and amortization metrics
  • Enable Real Time Decision Making

    • Provide timely and consistent spend/usage data to all stakeholders
    • Identify anomalies
    • Find & remove underutilized services
  • Benchmark Performance

    • Trending & variance analysis
    • Create scorecards, metrics and KPIs
    • Benchmark internally and against "industry" peers


In the optimization phase, optimization options are identified, e.g. adjusting the server size to the necessary size (server right sizing).

  • Optimize Usage

    • Rightsizing
    • Workload management
    • Automation
  • Optimize Rates

    • Balance use of various rate types
    • Select discounts that match your flexibility
    • Pre-purchase capacity
    • Custom and volume discounts/sustained usage
    • Utilize marketplace
    • Licensing Optimization


Creation of the necessary governance and processes to enable the goals of maximizing value. Automations allows efficient and effective repetition of the processes.

  • Align Plans to the Business

    • Mini-business Cases
    • Tracking and trending
    • Communication strategy
    • Ongoing reviews with stakeholders on optimization opportunities
    • Develop a framework for decision making that aligns with the business drivers

FinOps Capabilities

The FinOps Capabilities describe the activities that occur when passing through the three phases. 

Transparency and understanding of the costs involved:

Understanding full costs is always the first step in FinOps adoption and, accordingly, takes place in the "Inform Phase." If an organization does not understand what it is spending, cloud cost optimization cannot occur. In this step, costs are categorized and assigned to the responsible teams. Another important point deals with the tagging of resources. 

Real-time decision making and benchmarking:
Consumption optimization and rate optimization:
Coordination with the business

The FinOps Team

As mentioned earlier, FinOps is a practice that needs to be applied across the company. Different departments use different cloud services, which is why the FinOps team is also made up of stakeholders from different departments. Members could be: Financial Analysts, Developers, Application Managers, Cloud Architects, etc. 

Essential for the implementation of FinOps practices is a central FinOps team that receives support from top management. The central role of the FinOps team should be emphasized; this is necessary in order to be able to compile an overview of all cloud costs incurred in a central location. Organizationally, there is no strict requirement as to where the FinOps team can sit. It makes most sense for the FinOps team to take up its role between Finance and Engineering. 

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Simon Pletschacher
Team Lead SAM & ITAMTIMETOACT Software & Consulting GmbHContact