Software Asset Management

Software Asset Management is a continuous process in which all affected stakeholders are involved. We are happy to advise you.
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Technological developments in IT are bringing a change that also extends to the associated license models and forms of contract. The topic of license management has developed into a highly complex task, the misjudgment of which can result in serious financial losses.

It is becoming increasingly difficult for companies to maintain an adequate overview of the software they use. This is due to increasingly extensive license models, terms of use and license agreements from software manufacturers. The dynamics of highly complex containers and Cloud solutions make it even more difficult to comply with license terms. In order to remain legally and audit compliant, considerable time and personnel resources are required, as well as appropriate tools for managing software licenses.

What is Software Asset Management?

Software Asset Management (SAM) refers to the strategic management, control and protection of software and hardware assets in all phases of the lifecycle. The aim is to optimize the license budget and minimize expenditure by activating control and automating the procurement, use and provision of software licenses. SAM comprises many components, allowing you to stay on top of things.

Your benefits from Software Asset Management:


Ensure license compliance and security in vendor audit.


Cost optimization by avoiding overlicensing and more efficient software use.


Transparency regarding your company's software inventory and usage.

Process optimization

Establish processes with clearly defined responsibilities.

Components of Software Asset Management

Asset Management

Better visibility of software as an asset of the company.

Software, or more precisely the rights to use it, represents a high value in the company. It is often - besides personnel - the largest cost factor in IT. These assets must be managed and used efficiently. However, this is only possible through transparency and comparison of current and desired (and audit-proof) software usage.

Lifecycle Management

From implementation to uninstallation. All phases of usage are assessed and documented.

Software assets in the enterprise go through various phases, from planning, purchasing, deployment, maintenance to decommissioning. These phases and their monitoring is important as it significantly affects the value of the software in the enterprise. Over-licensing - if planned - can therefore provide a useful "buffer" instead of unnecessary additional expenditure.

Risk management

Transparency enables risks to be identified and measures to be taken in good time.

The rights to use software are subject to the manufacturer's licensing terms, as well as general copyright law. An infringement - no matter how unintentional - represents a financial risk, sometimes to a considerable extent. Those who know and minimize this risk do not have to fear unexpectedly high costs due to an audit.

Cost optimization

How can the software be used efficiently? We illuminate all aspects of your software usage.

A core task of Software Asset Management is cost optimization. Optimal licensing goes further than "just" ensuring compliance. It is about choosing the most cost-efficient licensing, taking into account technical and administrative requirements.


Continuous evaluation of the software in use ensures compliance with licensing regulations. 

Software Asset Management also places high demands on data security and data protection. In some cases, it is also necessary to involve the works council - especially when it comes to user-related software and its evaluation (keyword metering). The goal is always to process as little data as possible, but as much as necessary. This results in improvements for organizations in data transparency and in the central availability of information, e.g., through integration into a SAM tool.

Process Management

Processes and responsibilities must be clearly defined so that no risks arise from errors or ignorance. 

Software Asset Management is itself a continuous process, in which roles and responsibilities are defined and information is passed between people, systems and interfaces. Often, all relevant information for effective SAM is already available, it just needs to be identified, shared and interpreted correctly.

Procedure for SAM:

When implementing Software Asset Management, the following steps have become established at our company:

  • Overview of existing contracts and licenses.
  • Identification of existing sources for measuring software usage.
  • Evaluation of the current state of software usage in the company.
  • Creation of a TARGET/ACTUAL overview (license balance) as a basis for sustainable SAM.
  • Selection and implementation of a SAM tool to ensure ongoing compliance with assignment of SW to employee or device.
  • Definition of processes to sustainably anchor software compliance in the company.
  • Access to license costs, software usage and current compliance status at any time.

Our Software Asset Management Services

Protect your company from the risk of license violations and minimize the risk of economic impact due to possible underlicensing. Our Software Asset Management (SAM) consultants will support you with their expertise and many years of experience.


We advise you methodically and strategically along the SAM value chain to ensure your project success.


Thanks to our technology know-how, we not only deal with the license and compliance perspective, but also take into account the technical requirements of the business departments and IT operations.

Managed Services

To support your ongoing Software Asset Management, we offer suitable Managed Services - from tool maintenance to finished reporting.

Webcast: "Goodbye IBM Audit - Maintaining Compliance Proactively and Cooperatively with IASP Software".

With the IBM Authorized SAM Provider Program (IASP), IBM has created the possibility to permanently ensure your correct licensing within the framework of a service provider contract. IASP is therefore an interesting alternative to IBM compliance audits. Together with IBM and Anglepoint, we have organized a webcast on this topic, which you can now watch here.

Watch webcast free of charge

Our SAM Success Stories:

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We would be happy to advise you in a non-binding conversation and show you the potential and possibilities of Software Asset Management. Just leave your contact details and we will get back to you as soon as possible.

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David Brockschmidt
TIMETOACT Software & Consulting GmbHcontactpersonhelper.linkProfile.title
Petra Koch-Andrich
TIMETOACT Software & Consulting GmbHcontactpersonhelper.linkProfile.title